Reveal What
Others Miss.
AI-powered media planning that transforms your budget, objective, and market into a channel-by-channel strategy with forecasted CPM, ROAS, and CPA — calibrated to MENA benchmarks in under 60 seconds.
Free plan · 3 media plans · No credit card required
E-commerce Brand Awareness
TOTAL BUDGET
SAR 120,000
IMPRESSIONS
14.2M
EST. CLICKS
284K
Avg CTR: 2.0%
CONVERSIONS
5.2K
Avg CPA: SAR 23
PORTFOLIO BUDGET ALLOCATION
CORE PHILOSOPHY
Uncover What Lies Beneath the Surface
Built for media buyers who demand precision over estimates. sirar surfaces the insights hidden in your data and market benchmarks.
Hidden Insights
Discover where your budget is underperforming. sirar surfaces CPM arbitrage opportunities and channel inefficiencies that spreadsheets miss.
Strategic Intelligence
AI-generated channel recommendations backed by MENA benchmark data and your own historical campaign performance.
Planning Confidence
Move from gut-feel budget splits to evidence-based allocations. Present plans that are backed by data, not assumptions.
OPERATIONAL SEQUENCE
From Brief to Plan in 60 Seconds
Define Your Campaign
Set your objective, industry, target market, and channels. sirar selects the right MENA benchmarks automatically.
Generate Your Media Model
sirar's recommendation engine allocates your budget across channels and forecasts 10 metrics per channel — CPM, CTR, CPC, CPA, ROAS, impressions, reach, clicks, conversions, revenue.
Review and Export
Get an AI strategist summary explaining the rationale behind every allocation. Export a client-ready PDF or refine with your own historical data.
STEP 1 OF 4 · SETUP
OBJECTIVEWhat is your campaign objective?
Brand Awareness
Build reach & recognition
Online Sales
Drive purchases & revenue
Lead Generation
Capture leads & enquiries
App Installs
Grow downloads & engagement
ENGINE CAPABILITIES
Built for Serious Media Budgets
Every feature is designed for professional media buyers and agency planners — not marketing generalists.
Forecasting & Benchmarks
MENA-calibrated CPM, CPC, CTR, CPA, and ROAS benchmarks across 6 channels and 12 industries. Updated from real campaign data.
PROJECTED CPA → SAR 23
Historical Data Upload
Upload your past campaign CSV to replace industry benchmarks with your actual performance numbers. Your data, your model.
Scenario Modeling
Run Conservative, Base, and Aggressive scenarios simultaneously. See how budget changes affect every metric before committing.
CPA MAX: SAR 45
AI Strategic Insights
An AI strategist explains every allocation decision in plain language — ready to paste into your client deck.
“Meta earns its 42% allocation in MENA — at SAR 3.60 CPM, it delivers 3.8× more reach per riyal than Google Search.”
TARGET AUDIENCE
Built for High-Stakes Campaigns
Whether you manage SAR 50K/month or SAR 5M/year, sirar gives you the data intelligence to plan with confidence.
Media Buyers
Create baseline media allocations without building complex spreadsheets. Present data-backed plans to clients in minutes.
Saves 12+ hours per campaignMarketing Teams
Align your team on channel strategy with shared, data-driven plans. No more conflicting Excel versions.
One source of truthAgencies
Build professional media plans for every client in your portfolio. Consistent methodology, faster turnaround.
More clients, same teamPerformance Marketers
Validate your budget instincts against MENA benchmark data. Optimize before you spend.
Evidence-based decisionsTRUST & DATA INTEGRITY
Real MENA Data. Not Global Averages.
Global tools use global benchmarks. sirar uses verified MENA market data — because a SAR 3.60 Meta CPM in KSA is not the same as a $8.00 CPM in the US.
Powered by MENA benchmarks
SAR 3.60 average Meta CPM in KSA. SAR 0.90 Snapchat CPM. Calibrated from real Saudi Arabian campaign data.
● VERIFIED MARKET DATA
Enhanced with your historical data
Upload your Ads Manager exports to customize benchmarks to your actual channel performance.
● YOUR DATA TAKES PRIORITY
Built for professional marketers
No generic growth charts or cartoon dashboards. Clean statistical models and straightforward recommendations.
● PROFESSIONAL GRADE
INQUIRIES
Frequently Asked Questions
sirar (سرار) is an Arabic word meaning “secrets” or “hidden wisdom.” It reflects our purpose: uncovering the insights hidden inside your marketing data.
Plan With Confidence.
Discover the intelligence hidden inside your marketing decisions. MENA-calibrated benchmarks, AI strategy, and professional forecasts — free to start.
NO CREDIT CARD REQUIRED · FREE PLAN INCLUDES 3 MEDIA PLANS · DEPLOYS IN 60 SECONDS